L'Herbe Rouge is a new way about thinking and consuming fashion. With the core values of using only organic fabric, sustainable development, responsible production, but also the quality at a fair price, L'Herbe Rouge designs well-thought basics for women and men. Another fashion is possible...
Who are you?
Thibaut and Arielle, two friends willing to team up for a project.
How did you start in fashion?
Thibaud: my parents worked in the textile industry in the North of France. That's where most of the factories are still located.
Arielle: when I was young, I worked as a model to earn pocket money.
How would you define your style?
Thibaud: Modern, innovative, comfortable and functionnal, responsible
Arielle: Casual, elaborated, urban and timeless
What inspires you?
Thibaud: Art and nature
Arielle: Meeting new people, the sea and travels
What are you most proud of?
Seeing my precious ones happy, and l'Herbe Rouge
Where do you manufacture your products?
France, Europe, Africa have been our motto since we started. Africa (Madagascar), concerning the biological cotton: we are part of the creation of a biological pima cotton industry. France and Europe, for innovation and quality
Where can we find your collection?
France, Germany, Holland, England, Japan...and often in quality and innovative shops that are all about lifestyle.
If your brand was a music, a movie, a cocktail...
A Boris Vian music, Sideways -for the wine dyeing- a Bloody Mary.